Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Walter Isaacson's biography of Apple co-founder Steve Jobs, drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs. Isaacson, the bestselling author of "Benjamin Franklin: An American Life" and "Einstein: His Life and Universe," began work on the book in 2009 and has conducted extensive interviews with Mr. Jobs and family members, key colleagues from Apple, as well as competitors.